We understand that not every FMCG Company is same and neither their pain points, however every company needs real time secondary data to address the pain points.
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SFA - Traditional
SFA suite for Traditional Enterprise - we help you change the way of selling with the times.
Glad to share - Learn how Astix Solutions enables a multinational FMCG company to run a PAN India level, Retail Display Contest for
its Field Force and retailers and achieves its business objectives with the help of technology.
Customer is a large multinational FMCG company, manufactures
household cleaning supplies and other consumer chemicals. The
company makes and sells household goods and products for home
cleaning, home storage, air care, personal care and insect control. In
India they have a large Field Force of 1000 people.
Driving Distribution - Driving Distribution network via emphasizing on product line.
Ensuring Visibility - Enable DSRs to take photos of store display via mobile application thereby ensuring pre –defined visibility norms.
Managed in Store Merchandising - Smart Phone based managed in-store merchandising empowers seller to capture display images and selling data.
Optimized Coverage - Geo Tagging of retail outlets helps company to have a 360° view of distribution network cluster wise.
Reporting & Analytics - Authorized users can view store counts & store details as well as photos submitted by different levels of the
hierarchy time & other dimensional data available.
Traditional process was like Field Force visits retail counter and enroll
the retailer for any such contest, the sales representative would
decorate the display the and record the data (sales order for any
particular product which is being focused for the contest, visit
reporting etc.) manually and capture the image from his phone.
Keeping track on Field Force daily activity was a tedious job. Once the
retail shop is enrolled for the contest, there was no mechanism in
place to track the product display on daily, weekly or fortnightly at
retail counter level also, product sell-in during the contest period was
also highly questionable. Decision making process for winner was
ambiguous as available data used to be captured manually.
Astix has provided an end to end mobility and web based Solution, which
empowers Field Force with smart phone managed store visit and in store
merchandising. Mobile application enables Field Force to online enroll a
retail store with Geo coding on google map. Field Representative can
organize display, capture display images and sell-in data and store stock
for smooth execution of operations. Also, he can rate the display images
captured by him for creativity for further voting.
People in Sales hierarchy, i.e. TSI, ASM, RSM and HQ has role based access
to data to ensure maximum security of data. The process for voting for
the photos for the monthly award / overall award is supported as per
defined process. Also, at different level users can view the shortlisted
images. Additionally, Timely & accurate reports are available at the
different levels of management to enable effective & efficient operations